The Idea Maze
Episode 3: Zach Shefska, CarEdge
In this episode, Rob is joined by Zach Shefska, the founder of CarEdge. This is a story of a "distribution first" startup created by a father-son team. Zach set out to reshape the consumer experience in the auto industry but started first with building an audience in this highly competitive category. CarEdge has quickly become a top 50 automotive website and developed a media arm that generates millions of monthly views, even as its core product is still taking shape.
In this episode, Rob is joined by Zach Shefska, the founder of CarEdge. This is a story of a "distribution first" startup created by a father-son team. Zach set out to reshape the consumer experience in the auto industry but started first with building an audience in this highly competitive category. CarEdge has quickly become a top 50 automotive website and developed a media arm that generates millions of monthly views, even as its core product is still taking shape.