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The Idea Maze
The Idea Maze is a podcast that asks the question: where do great entrepreneurial ideas really come from? Many of us have heard the origin stories of larger-than-life successes, but by the time a company becomes a household name, these stories have been revised to sound more like legend than history. In this podcast, we will be speaking with founders who are still very much in the Idea Maze, and are willing to share the mistakes, false starts, u-turns, and reboots that led from having zero idea to where they are today.
Hosted and created by Rob Go, founding partner of NextView
The Idea Maze
Episode 3: Zach Shefska, CarEdge
In this episode, Rob is joined by Zach Shefska, the founder of CarEdge. This is a story of a "distribution first" startup created by a father-son team. Zach set out to reshape the consumer experience in the auto industry but started first with building an audience in this highly competitive category. CarEdge has quickly become a top 50 automotive website and developed a media arm that generates millions of monthly views, even as its core product is still taking shape.
